11: Ad Cannabis (Branding with Alice Greenberg)

Alice Greenberg, strategic lead at Jacknife speaks with host Zoe Brownstone about how marketers are navigating the current restrictions on cannabis advertising, the importance of educating consumers and looking forward to how regulations may change in the future.

The Dopist is a weekly podcast helping you navigate and enjoy the cannabis landscape in Canada. Host Zoe Brownstone talks to the activists, artists and entrepreneurs shaping recreational cannabis. Follow @thedopist on Instagram, and subscribe on Apple Podcasts and Spotify.